• 'Frozen' economic impact on Denver: $30 million

    by John Moore | Oct 13, 2017
    Frozen Banner. John Moore
    Photo by John Moore for the DCPA NewsCenter

    In 20 years, the DCPA's partnership with Disney Theatrical Productions has infused $267 million into local economy

    The seven-week pre-Broadway engagement of Frozen made an estimated $30 million economic impact on the host city of Denver, The Denver Center for the Performing Arts announced today. In 20 years, the DCPA's partnership with Disney Theatrical Productions has infused $267 million into the local economy.

    The totals are based on a Broadway League study that that found when a Broadway show visits a city, it contributes an economic impact of roughly 3.6 times the gross ticket sales to that metropolitan area’s local economy. The formula takes into account travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff.

    Jelani Alladin (Kristoff) and Patti Murin (Anna) in FROZEN. Photo by Deen van MeerFrozen drew 125,900 patrons to the Denver Performing Arts Complex for 47 performances ending Oct. 1.

    In addition, the unique opportunity for the DCPA to host Frozen before it goes to Broadway provided work for an estimated 242 workers from the local Stagehand, Wardrobe/Hair and Musicians unions from May 30 through the middle of October.

    “It was a true joy to work with Disney Theatrical Productions this summer on the spectacular Broadway-bound Frozen, said John Ekeberg, Executive Director of DCPA Broadway. "Our audiences fell in love with the show and eagerly grabbed the opportunity to get a first look at this beautiful new musical.

    "Frozen will go down as one of the brightest moments in Denver theatre history, and I’m so pleased the Denver Center got to play a part in the show’s journey.”

    Jack Eldon, Vice President of Domestic Touring and Regional Engagements at Disney Theatrical Productions, said, "We are tremendously grateful to the Denver community who warmly welcomed the pre-Broadway debut of Frozen to their great city. Disney Theatrical Productions has a long history with the Denver Center for the Performing Arts, including The Lion King Tour launch and world premiere of The Little Mermaid.  We thank our wonderful partners at the Denver Center for another sensational engagement." 

    Frozen soon joins Disney Theatrical hits Aladdin and The Lion King on Broadway, beginning performances at the St. James Theatre on Thursday, Feb. 22, and opening Thursday, March 22. Tickets for Broadway performances are on sale now through August 12, 2018. Visit FrozenTheMusical.com for more information.

    Denver Center's history with Disney Theatrical Productions since 1997:

    • Engagements: 14
    • Production launches: 3 (including 2 pre-Broadway)
    • Playing weeks: 64
    • Performances: 481
    • Attendance: More than 1 million
    • Gross box office: $73 million
    • Estimated economic impact: $267 million over 20 years

    Patti Murin (Anna) and Caissie Levy (Elsa) with Jacob Smith in FROZEN. Photo by Deen van Meer
    Patti Murin (Anna) and Caissie Levy (Elsa) with Jacob Smith in 'Frozen.' Photo by Deen van Meer.

    Selected previous NewsCenter coverage of Frozen

    Our exclusive first interview with Caissie Levy, Patti Murin
    Frozen performance added for Friday, Aug. 18
    Don't get scammed buying your Frozen tickets
    Video: Your first look at Frozen in Denver
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

    More Colorado theatre coverage on the DCPA NewsCenter


     

  • Video: The 'Frozen' interviews, Part 3: Thomas Schumacher

    by John Moore | Aug 18, 2017

     


    Disney's Thomas Schumacher: 'Frozen is not a musical film. It’s a theatrical musical on film.'

    In advance of the Denver debut of the upcoming new Broadway musical Frozen on Aug. 17, we present you with this series of interviews with members of the cast and creative team.

    Thomas-Schumacher-denver-center_frozen_photo-by-jenny-andersonPart 3: Thomas Schumacher, President and Producer of Disney Theatrical Productions, who talks about his company’s special relationship with the city of Denver, and what makes Frozen the perfect choice for a musical stage adaptation.

    “At its core, Frozen is not a musical film. It’s a theatrical musical on film,” Schumacher said. “The characters tell the stories with their songs. The songs turn the corner for the story action. Music propels it forward. And that’s why it wants to be on the stage.”

    Interview by Senior Arts Journalist John Moore. Video by DCPA Video Producer David Lenk. Frozen plays in Denver through Oct. 1.

    (Pictured above from left: Director Michael Grandage, Thomas Schumacher and Scenic and Costume Designer Christopher Oram. Photo by Jenny Anderson.)

    The full Frozen video series:
    Part 1: Caissie Levy and Patti Murin
    Part 2: Director Michael Grandage
    Part 3: Thomas Schumacher, President and Producer of Disney Theatrical Productions
    Part 4: Choreographer Rob Ashford

    Frozen: Ticket information

    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.
    • Presented by Disney Theatrical Production
    • Aug. 17-Oct. 1
    • Buell Theatre, Denver Performing Arts Complex
    • Single tickets are onsale now. Tickets start at $25, with a limit of eight tickets per account
    • Call 303-893-4100 or BUY NOW
    • Sales to groups of 10 or more click here

    Photo gallery: Making of Frozen

    Frozen
    'Frozen' photo gallery in Denver. To see more, click the forward arrow on the image above. Rehearsal photos by Jenny Anderson.

    Previous NewsCenter coverage of Frozen
    Our exclusive first interview with Caissie Levy, Patti Murin
    Frozen performance added for Friday, Aug. 18
    Don't get scammed buying your Frozen tickets
    Video: Your first look at Frozen in Denver
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

    More Colorado theatre coverage on the DCPA NewsCenter


  • Video: The 'Frozen' interviews, Part 4: Choreographer Rob Ashford

    by John Moore | Aug 16, 2017

     


    The choreographer calls the new Broadway musical's mingling of old and new songs 'seamless'

    In advance of the Denver debut of the upcoming new Broadway musical Frozen on Aug. 17, we present you with this series of interviews with members of the cast and creative team.

    Travis Patton, Rob Ashford & James Brown III Photo by Jenny AndersonPart 4: Choreographer Rob Ashford, who says the mingling of old and new songs is surprisingly seamless. "When I first heard all the new music, I was like, ‘Is that a new song? I’m not sure.’ Because they all feel like they could have absolutely been in the film."

    Ashford says he had something of a blank slate because there is not much dancing in the animated source film. He's points to the Coronation Ball as an example of a scene he thinks the movement really works. "Anna sees Elsa across the room and she is thrilled to see her sister again, but doesn’t know how to approach her," said Ashford," and so all of those things are done through dance." He calls choreographing Frozen "a joy and a privilege."

    Interview by Senior Arts Journalist John Moore. Video by DCPA Video Producer David Lenk. Frozen plays in Denver through Oct. 1.

    (Pictured above, from left: Travis Patton, Rob Ashford and James Brown III. Photo by Jenny Anderson.)

    The full Frozen video series:
    Part 1: Caissie Levy and Patti Murin
    Part 2: Director Michael Grandage
    Part 3: Thomas Schumacher, President and Producer of Disney Theatrical Productions
    Part 4: Choreographer Rob Ashford

    Frozen: Ticket information

    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.
    • Presented by Disney Theatrical Productions
    • Aug. 17-Oct. 1
    • Buell Theatre, Denver Performing Arts Complex
    • Single tickets are onsale now. Tickets start at $25, with a limit of eight tickets per account
    • Call 303-893-4100 or BUY NOW
    • Sales to groups of 10 or more click here

    Photo gallery: Making of Frozen

    Frozen
    'Frozen' photo gallery in Denver. To see more, click the forward arrow on the image above. Rehearsal photos by Jenny Anderson.

    Previous NewsCenter coverage of Frozen
    Our exclusive first interview with Caissie Levy, Patti Murin
    Frozen performance added for Friday, Aug. 18
    Don't get scammed buying your Frozen tickets
    Video: Your first look at Frozen in Denver
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

    More Colorado theatre coverage on the DCPA NewsCenter


  • Video: The 'Frozen' interviews, Part 2: Director Michael Grandage

    by John Moore | Aug 13, 2017

     


    Frozen director: 'The vision is to honor the film but at the same time give it its own identity.'

    In advance of the Denver debut of the upcoming new Broadway musical Frozen on Aug. 17, we present you with this series of interviews with members of the cast and creative team. Second up: Director Michael Grandage.  

    Frozen Michael Grandage "The vision is to honor the film but at the same time give it its own identity. We can do a lot onstage that you can’t do otherwise," Grandage says. 

    As for his own hopes for the audience, he added: "I’ve always found that if you can have your life changed just a little bit by watching theatre, and it can really make a difference in your life, then I think we have done our job. I hope Frozen does that.  

    Interviews by Senior Arts Journalist John Moore. Video by DCPA Video Producer David Lenk. Frozen plays in Denver through Oct. 1.

    Pictured above from left: Patti Murin, Michael Grandage and Caissie Levy. Photo by Jenny Anderson.

    The full Frozen video series:
    Part 1: Caissie Levy and Patti Murin
    Part 2: Director Michael Grandage
    Part 3: Thomas Schumacher, President and Producer of Disney Theatrical Productions
    Part 4: Choreographer Rob Ashford

    Frozen: Ticket information

    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.
    • Presented by Disney Theatrical Productions
    • Aug. 17-Oct. 1
    • Buell Theatre, Denver Performing Arts Complex
    • Single tickets are onsale now. Tickets start at $25, with a limit of eight tickets per account
    • Call 303-893-4100 or BUY NOW
    • Sales to groups of 10 or more click here

    Photo gallery: Making of Frozen

    Frozen
    'Frozen' photo gallery in Denver. To see more, click the forward arrow on the image above. Rehearsal photos by Jenny Anderson.

    Previous NewsCenter coverage of Frozen
    Our exclusive first interview with Caissie Levy, Patti Murin
    Frozen performance added for Friday, Aug. 18
    Don't get scammed buying your Frozen tickets
    Video: Your first look at Frozen in Denver
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

    More Colorado theatre coverage on the DCPA NewsCenter


  • Video: The 'Frozen' interviews, Part 1: Caissie Levy and Patti Murin

    by John Moore | Aug 11, 2017

     


    Frozen stars: 'It's great that this is the city Disney trusts to give them a valid and educated response.'

    In advance of the Denver debut of the upcoming new Broadway musical Frozen on Aug. 17, we present you with this series of interviews with members of thA Frozen. Rehearsale cast and creative team. First up: Caissie Levy (Elsa) and Patti Murin (Anna).  

    Says Levy: "I think you are going to mostly see the show that will arrive on Broadway, but you get to see it first here in Denver, which is cool - and you will know all those insider tweaks that happened. I think that's why we are excited to be here, because this is such a savvy theatregoing city."

    Read more: First interview with Caissie Levy, Patti Murin

    Says Murin: "Any changes that are made between Denver and New York are going to be because of how the Denver audience reacts. And so it's great that this is the city Disney trusts to give them a valid and educated response." 

    Interviews by Senior Arts Journalist John Moore. Video by DCPA Video Producer David Lenk.

    Frozen plays in Denver through Oct. 1.

    The full Frozen video series:
    Part 1: Caissie Levy and Patti Murin
    Part 2: Director Michael Grandage
    Part 3: Thomas Schumacher, President and Producer of Disney Theatrical Productions
    Part 4: Choreographer Rob Ashford

    Frozen: Ticket information

    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.
    • Presented by Disney Theatrical Productions
    • Aug. 17-Oct. 1
    • Buell Theatre, Denver Performing Arts Complex
    • Single tickets are onsale now. Tickets start at $25, with a limit of eight tickets per account
    • Call 303-893-4100 or BUY NOW
    • Sales to groups of 10 or more click here

    Photo gallery: Making of Frozen

    Frozen
    'Frozen' photo gallery in Denver. To see more, click the forward arrow on the image above. Rehearsal photos by Jenny Anderson.

    Previous NewsCenter coverage of Frozen
    Our exclusive first interview with Caissie Levy, Patti Murin
    Frozen performance added for Friday, Aug. 18
    Don't get scammed buying your Frozen tickets
    Video: Your first look at Frozen in Denver
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

    More Colorado theatre coverage on the DCPA NewsCenter


  • Video: Your first look at 'Frozen' in Denver

    by John Moore | Jul 31, 2017

    This summer, Denver is home to Disney’s new Broadway-bound musical Frozen, playing from Aug. 17-Oct. 1, 2017, at the Buell Theatre. Here is first look at the production in progress in Denver.

    Grandage"It really is a female take on this idea of female sacrifice and loyalty,” said co-producer Anne Quart.

    Other guests include Director Michael Grandage; Disney Theatrical Productions President and Producer Thomas Schumaker; Writers Jennifer Lee, Kristen Anderson Lopez, and Bobby Lopez; and Choreographer Rob Ashford.

    Frozen: Ticket information
    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.

    • Presented by Disney Theatrical Productions
    • Aug. 17-Oct. 1
    • Buell Theatre, Denver Performing Arts Complex
    • Single tickets are onsale now. Tickets start at $25, with a limit of eight tickets per account
    • Call 303-893-4100 or BUY NOW
    • Sales to groups of 10 or more click here
    Previous NewsCenter coverage of Frozen
    Don't get scammed buying your Frozen tickets
    Principal casting announced: Caissie Levy to star as Elsa
    Meet the entire cast of Frozen
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

  • Principal casting completed for Denver launch of 'Frozen'

    by John Moore | Jun 16, 2017
    Frozen Casting
    From left: Kevin Del Aguila, Alyssa Fox, Timothy Hughes and Lauren Nicole Chapman have joined the cast of 40. 'Frozen' opens in Denver on Aug. 17.


    Disney Theatrical Productions today announced the remaining cast and creative team for its new Broadway musical Frozen. The new stage adaptation of the popular animated film plays its out-of-town tryout at the Buell Theatre from  Aug. 17-Oct. 1 before joining Disney hits Aladdin and The Lion King on Broadway in spring 2018 at the St. James Theatre.  

    Newly named principal cast members are Kevin Del Aguila (Oaken), Timothy Hughes (Pabbie), Andrew Pirozzi (Sven), Audrey Bennett (Young Anna), Mattea Conforti (Young Anna), Brooklyn Nelson (Young Elsa), Ayla Schwartz (Young Elsa), Alyssa Fox (Elsa Standby) and Aisha Jackson (Anna Standby).

    Read more about the casting of Caissie Levy as Elsa

    Aisha Jackson Jackson is a graduate of the University of Northern Colorado in Greeley and has previously performed in Broadway's Beautiful: The Carole King Musical and in  Waitress The Musical. She won a 2014 True West Award for her starring performance in the Arvada Center's Memphis. Aguila wrote the hit musical Altar Boyz. Fox played Elphaba in the national touring production of that played Denver in 2015. Bennett played Gretl Von Trapp in the touring production of The Sound of Music that visited Denver a year ago.

    They join the previously announced cast members Caissie Levy (Elsa), Patti Murin (Anna), Jelani Alladin (Kristoff), Greg Hildreth (Olaf), John Riddle (Hans) and Robert Creighton (Duke of Weselton).

    The cast of 40 will also feature Alicia Albright, Tracee Beazer, Wendi Bergamini, Ashley Blanchet, James Brown III, Claire Camp, Lauren Nicole Chapman, Spencer Clark, Jeremy Davis, Kali Grinder, Ashley Elizabeth Hale, Zach Hess, Donald Jones Jr., Nina Lafarga, Ross Lekites, Austin Lesch, Synthia Link, Travis Patton, Adam Perry, Jeff Pew, Olivia Phillip, Noah J. Ricketts, Ann Sanders, Jacob Smith and Nicholas Ward.

    Brown was a member of the ensemble of Disney's previous pre-Broadway tryout in Denver, The Little Mermaid, in 2007. Lekitas played Tony in the 2011 revival of West Side Story at the Buell. Chapman not only appeared in the national touring production of Kinky Boots that played Denver in 2014, she was part of the cast that sang "Give My Regards to Broadway at the life celebration of DCPA President Randy Weeks.

    Bergamini played Franca, the dramatic sister-in-law of Fabrizio, in the first national tour of The Light in the Piazza. Blanchet and Ricketts were here last year in Beautiful – The Carole King Musical.

    alyssa-fox-photo-by-joan-marcus Based on the 2014 film written by a trio of Oscar® winners, Frozen features music and lyrics by the creators of the film score Kristen Anderson-Lopez (Up Here, Winnie the Pooh, In Transit) and EGOT-winner Robert Lopez (Avenue Q, The Book of Mormon, Up Here) and a book by Jennifer Lee (Zootopia, Wreck-It Ralph), the film’s screenwriter and director (with Chris Buck). Frozen won 2014 Oscars for Best Song (“Let It Go”) and Best Animated Feature. 

    Frozen’s director is Michael Grandage, a Tony Award winner (Red) and director of three Olivier Award-winning Outstanding Musicals (Merrily We Roll Along, Grand Hotel and Guys and Dolls).

    Frozen is produced by Disney Theatrical Productions.

    (Pictured above and right: Alyssa Fox, right, portrayed Elphaba in 'Wicked' in Denver. Photo by Joan Marcus.)

    Single tickets for performances in Denver start at $25 and are on-sale now, with a limit of eight tickets per account. To sign up for email alerts about the Denver engagement, go to Denvercenter.org/Frozen.

    Tickets for Broadway performances will go on sale later this year. Visit FrozenTheMusical.com to sign up for Broadway ticket announcements and other news.

    Video bonus: Our 2015 interview with Aisha Jackson



    Our video interview with Aisha Jackson of 'Frozen' when she was just joining the cast of 'Beautiful: The Carole King Musical 'on Broadway. Video by John Moore for the DCPA NewsCenter.

    More Colorado theatre coverage on the DCPA NewsCenter

    Frozen: At a glance
    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.

    Presented by Disney Theatrical Productions
    Aug. 17-Oct. 1
    Buell Theatre
    Sales to groups of 10 or more here

    BUY NOW

    Ticket information for Denver:
    Single tickets for the pre-Broadway engagement of Frozen are on sale now. Tickets start at $25, with a limit of eight tickets per account

    Previous NewsCenter coverage of Frozen
    Don't get scammed buying your Frozen tickets
    Principal casting announced: Caissie Levy to star as Elsa
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen

  • 'Frozen' tickets: Don't get scammed on Monday

    by John Moore | Apr 27, 2017

    John Ekeberg. Frozen


    Here's how to freeze out the third-party price-gougers
    when Frozen tickets go on sale to the public May 1

    By John Moore
    Senior Arts Journalist

    Yovani PinaAnyone who has attended a Denver Broncos game and passed dozens of ticket scalpers outside Mile High Stadium hawking tickets at well above face value knows that re-selling sports and entertainment tickets is big business. But how big? according to Northcoast Research, it's a $5 billion annual industry.  

    "This is a worldwide problem," said John Ekeberg, Executive Director of DCPA Broadway. At the Denver Center, "the more popular the show is, the bigger the problem."

    And shows don't get much bigger than Disney's highly anticipated pre-Broadway engagement of Frozen in Denver. With tickets going on sale at 10 a.m. Monday, this is both "buyer beware" and "buyer be aware" time for all potential consumers.

    "We have safeguards in place to try to keep tickets in the hands of those people who actually want to attend our performances," said Yovani Pina, DCPA Associate Vice President of Technology. But he and his team are in a constant race against technological advances that help the secondary brokers get their hands on tickets they procure solely to re-sell for big profits.

    Here are some tips to keep you from being scammed on Frozen tickets, and how you can make your purchasing experience go as smoothly as possible on Monday:

     7 tips to keep you from being scammed on Frozen tickets

    NUMBER 1The Denver Center's web site at DenverCenter.Org is the only authorized online ticket provider for Frozen. Do not buy from any other online source. You will pay more on any other site. Look for the Denver Center logo at the top of the page. Make certain that you see "denvercenter.org" in your URL. Don't be fooled by sites with URLs that might even include official-looking words like "buelltheatre" in the web address. It's all a ploy to make you believe you are buying from an official site, when you aren't. Bottom line: On Monday, just remember "DenverCenter.Org."



    NUMBER 2When you buy tickets from the official seller, such as DenverCenter.Org, you are assigned an exact section, row and seat number – and your place is guaranteed. (See below.) A broker might only be able to give you a general sense of where you might be seated. If your ticketing outlet does not issue you an exact section, row and seat number, then you are dealing with a broker – and your seat is not guaranteed. 

    YovaniAny legitimate ticket purchased from the Denver Center tells you your exact seat, as shown above. Oftentimes brokers can't do that - because they don't have their hands on any tickets yet.


    NUMBER 3Frozen tickets start at $25, and the top regular ticket price, as of May 1, will be $115 (plus fees). So if any seller asks you for more than $115 (plus fees), something is probably wrong.

    DCPA's Yovani Pina talks tickets tips with 9News' Jeremy Jojola


    NUMBER 4For this show only, the Denver Center will only be mailing tickets directly to patrons. "Print at Home" will not be a ticketing option for Frozen - purely as a safeguard to cut down on potential fraud. So if any seller wants to email you tickets as a PDF to download, print and take to the theatre, know that it's a fake.



    NUMBER 5If you plan to buy tickets to Frozen online on Monday, here's a helpful tip: Create your DCPA ticket-buying account today, so that your buying experience goes more quickly on the big day. Here's where to do it.



    NUMBER 6If you already have a DCPA ticket-buying account, know your password. Test it today so that, if necessary, you can change or verify it now so you won't have any trouble purchasing tickets quickly on Monday.



    NUMBER 7Don't assume a lack of ticket availability. Even though Frozen is expected to be a high-demand show, "We are going to have a lot of tickets to sell on denvercenter.org," DCPA Broadway Executive Director John Ekeberg says. "People should not just assume that if they miss the first day sales that they are going to have to buy off the secondary market. Try DenverCenter.Org first." 



    The problem explained in greater detail:
    How much difference does it make where you buy your Frozen tickets? Consider that  third-party online ticket brokers already are offering tickets to Frozen for more than $500 - more than four times the highest face value - and they don't even have their hands on any tickets yet, because individual seats do not go on sale to the public until Monday.

    One online broker already is offering tickets to Hamilton in Denver in 2018 - another show that has not gone on-sale yet - for an astonishing $3,030 a seat. Potential customers searching the web today for tickets to either of those hot shows might encounter similarly outrageous prices and think the Denver Center is gouging them - only it isn't the Denver Center that is doing the gouging.

    Wait: Isn't ticket scalping illegal in Denver?
    On the federal level, there is no law criminalizing the re-sale of tickets above face value. Ticket scalping is illegal in the City and County of Denver - which includes some parts of Littleton, Westminster and Aurora. In some surrounding counties, the practice is legal, for now. It is important to remember though, that even if you purchase a ticket at an inflated price from an internet broker, you are not allowed to re-sell that ticket for higher than the value written on the ticket in Denver.

    How can brokers sell tickets they don't have?
    So how do these brazen broker sites put tickets on sale before they even have them in hand? "Essentially they are making promises to their buyers in the certainty that, one way or another, they will get their hands on enough tickets to satisfy their demand," Ekeberg said. Bottom line, said Pina: They are gambling. And they are betting the house.

    So how do brokers get their hands on real tickets to sell?
    Ticket brokers employ "bots" that can access legit online ticket providers such as DenverCenter.Org and TicketMaster.Com. "Bots" are programmed to mimic an actual human user like you, using a program that can zip through the ticket-buying process much more quickly than you can. The DCPA has safeguards in place to weed these "bots" out. One powerful "anti-bot" tool is CAPTCHA, which has largely rendered "bot" software ineffective. But brokers are responding by hiring hundreds of actual humans to man server banks whenever high-demand tickets go onsale. The DCPA attempts to minimize the success of these planted broker-buyers by limiting every sale to eight tickets per account. Another safeguard: The Denver Center does not allow a single credit-card to be used from multiple computers. Still, Ekeberg acknowledges, the brokers will successfully amass an inventory of tickets. Just how many, though, is not currenty measureable.

    Now that they have their tickets, how do they fool you into buying them?
    Frozen screengrabThird-party ticket-sellers set out to fool you into thinking you are buying from an official website when you aren't. One of the most common mistakes buyers make, Pina said, is trusting a Google search to send them to the right place. For example, if you search "Frozen tickets Denver," the first two options you will see are actually paid ads from third-party ticket brokers. The official denvercenter.org outlet comes up fifth. (See the example above and right.)

    "Most folks hear about a show like Frozen on TV or the radio, and they go to Google to buy," Pina said. "But most consumers aren't trained to notice that the first few options are paid advertisements. Take a second to look at your screen. These are sites that pay big money to look like the Denver Center when they are not. And if you click one of the wrong sites, you are going to find a ticket broker who is selling a $70 ticket for $500."

    What to do? Those who start at denvercenter.org will not have a problem. But those using Google should scroll down and see the Denver Center option. Denvercenter.org is the only place you can buy tickets at face value.

    If the tickets are real, does it really matter who I buy from?
    Beyond the obvious price inflation, consider this: The Denver Center communicates essential information to its customers before and after every performance. If you purchase tickets from a broker or any third party, you aren't in the Denver Center database. So the Denver Center cannot, for example, re-print or replace your lost or stolen tickets. It is also has no way to contact you about time changes, weather alerts, parking or other news.

     

    More Colorado theatre coverage on the DCPA NewsCenter

    Frozen: At a glance:
    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut. This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.

    Presented by Disney Theatrical Productions
    Aug. 17 through Oct. 1, 2017
    Buell Theatre
    Sales to groups of 10 or more here

    MORE INFO

    Ticket information for Denver:
    Single tickets for the pre-Broadway engagement of Frozen will go on sale at 10 a.m. Monday, May 1. Tickets start at $25, with a limit of eight tickets per account

    Previous NewsCenter coverage of Frozen
    Principal casting announced: Caissie Levy to star as Elsa
    Denver Frozen tickets go on sale May 1
    Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen


    'Frozen' principal casting. Top row, from left: Caissie Levy, Patti Murin and Jelani Alladin.
    Bottom row, from left: Greg Hildreth, John Riddle and Robert Creighton.

  • Breaking news: Denver 'Frozen' tickets go on sale May 1

    by John Moore | Mar 13, 2017

    Frozen


    Single tickets for the pre-Broadway engagement of Frozen, a new musical based on Disney’s Academy Award-winning musical film, will go on sale at 10 a.m. Monday, May 1, it was announced this morning. Tickets start at $25, with a limit of eight tickets per account.

    Frozen plays The Buell Theatre from Aug. 17 through Oct. 1, 2017. For more information, to to sign up for email alerts, go to Denvercenter.org/Frozen.

    Frozen

    Please be advised that the DCPA’s web site – denvercenter.org – is the only authorized online ticket provider for Frozen in Denver. Ticket buyers who purchase tickets from a ticket broker or any third party should be aware that DCPA is unable to reprint or replace lost or stolen tickets and is unable to contact patrons with information regarding time changes or other pertinent updates regarding the performance.

    This Broadway-bound Frozen, a full-length stage work told in two acts, is the first and only incarnation of the tale that expands upon and deepens its indelible plot and themes through new songs and story material from the film’s creators.  Like the Disney Theatrical Broadway musicals that have come before it, it is a full evening of theatre and is expected to run 2 1/2 hours.

    FrozenWritten by a trio of Oscar-winners, Frozen features music and lyrics by the creators of the film score Kristen Anderson-Lopez (In Transit, Up Here) and EGOT-winner Robert Lopez (Avenue Q, The Book of Mormon, Up Here) and a book by Jennifer Lee (Wreck-It Ralph), the film’s screenwriter and director (with Chris Buck). Frozen won 2014 Oscars for Best Song (“Let It Go”) and Best Animated Feature.

    Frozen’s director is Michael Grandage, a Tony Award-winner (Red) and director of three Olivier Award-winning Outstanding Musicals (Merrily We Roll Along, Grand Hotel and Guys & Dolls), and Tony Award winner Rob Ashford is the choreographer (Thoroughly Modern Millie, How to Succeed in Business Without Really Trying, Curtains). The design team for Frozen includes scenic and costume design by Tony and Olivier Award winner Christopher Oram (Wolf Hall Parts 1 & 2, The Cripple of Inishmaan, Evita), lighting design by six-time Tony Award winner Natasha Katz (Aladdin, An American in Paris, The Glass Menagerie) and sound design by four-time Tony nominee Peter Hylenski (The Scottsboro Boys, Motown, After Midnight).

    More Colorado theatre coverage on the DCPA NewsCenter

    Two-time Tony Award winner Stephen Oremus (Avenue Q, Wicked, The Book of Mormon) is music supervisor and creates vocal and incidental arrangements.

    Frozen is slated to join Disney hits Aladdin and The Lion King on Broadway in spring 2018 at the St. James Theatre.

    Casting and Broadway dates will be announced at a future date.

    Frozen is produced by Disney Theatrical Productions.

    Frozen: At a glance
    FrozenAt a glance: From Disney, the producer of The Lion King, Mary Poppins and Beauty and the Beast comes the beloved tale of two sisters torn apart and their journey to find themselves and their way back to each other. Be among the first to see this highly anticipated new musical before it makes its Broadway debut.

    Presented by Disney Theatrical Productions
    Aug. 17 through Oct. 1, 2017
    Buell Theatre
    Sales to groups of 10 or more here

    MORE INFO


    Previous NewsCenter coverage of Frozen
    Breaking: Disney confirms director Michael Grandage
    Denver dates for Frozen announced
    2016-17 Broadway season to include pre-Broadway Frozen
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ABOUT THE EDITOR
John Moore
John Moore
Award-winning arts journalist John Moore has recently taken a groundbreaking new position as the DCPA’s Senior Arts Journalist. With The Denver Post, he was named one of the 12 most influential theater critics in the US by American Theatre Magazine. He is the founder of the Denver Actors Fund, a nonprofit that raises money for local artists in medical need. John is a native of Arvada and attended Regis Jesuit High School and the University of Colorado at Boulder. Follow him on Twitter @moorejohn.

DCPA is the nation’s largest not-for-profit theatre organization dedicated to creating unforgettable shared experiences through beloved Broadway musicals, world-class plays, educational programs and inspired events. We think of theatre as a spark of life — a special occasion that’s exciting, powerful and fun. Join us today and we promise an experience you won't soon forget.