Broadway musical’s 10th visit to Denver generates highest sales for a one-week show in DCPA Broadway’s history
Colorado loves CATS.
The 2019 North American touring production broke the box-office record for the highest gross of an eight-performance engagement at the Buell Theatre. It was the Broadway musical’s 10th visit to the Mile High Kitty, er, City.
The production grossed $1,724,150 during the show’s April 24-28 stay, generating an estimated economic impact of more than $6.2 million for the city of Denver from travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff. [This figure is based on a Broadway League report that found, on average, when a Broadway show visits a city, the economic impact to the local economy is roughly 3.6 times the gross ticket sales.]
Colorado certainly displayed signs of CATS fever throughout the week. The cast was paid a visit by a regal Longmont Persian named Floyd the Lion, who has become an Instagram sensation with just shy of 50,000 followers. Cast member Ahren Victory of Pine Creek High School in Colorado Springs and the University of Denver visited cardiac patients at UCHealth and was treated to a makeup tutorial from Valerie Salls of L Style Bar on Larimer Square, which aired on the CW Network with host Natalie Tysdal (videos below),
CATS, composed by Andrew Lloyd Webber and originally directed by Trevor Nunn, is based on T.S. Eliot’s Old Possum’s Book of Practical Cats.
Since its world premiere, CATS has been presented in more than 30 countries, has been translated into 15 languages and has been seen by more than 73 million people. The live-action film adaptation, produced by Universal Pictures and Working Title, is scheduled to open in theatres Dec. 20.
Ahren Victory from ‘CATS’ gets a makeup tutorial from Valerie Salls of L Style Bar on Larimer Square on the CW with Natalie Tysdal.
Ahren Victory from ‘CATS’ visits cardiac patients at UCHealth, as reported by CBS4-Denver.