DenverCenter.Org named Best Entertainment Website of the year

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The DCPA’s new website, which was relaunched in September following nearly two years of research and development in partnership with Denver’s Faction Media, today was named Entertainment Website of the Year for its “creativity, design, user experience, functionality and overall presentation” by Telerik® Sitefinity™.

a web 3The awards honor the best websites developed using the Sitefinity Content Management System during 2014 in 16 categories, including automotive, aviation, e-commerce, education, government, sports, tourism and more. 

More than 40 organizations were named as finalists by Forrester Research. After narrowing the field, voting was opened up to the community at large.

Here is a link to the full  announcement.

Faction Media has launched two detailed blogs detailing the reinvention of the DCPA’s website. The way Faction described it:

By late 2012, the DCPA had been entertaining and educating audiences of all types for  40 years.  As an undisputed institution in Denver, the DCPA was beloved, and the quality of its productions was top-notch. But  there had been a general, industry-wide downward trend in attendance. Audiences were aging and new ones weren’t coming in to replace them with the same kind of numbers or passion.

Under the leadership of new Chief Marketing Officer Jennifer Nealson, DCPA partnered with Faction Media to breathe new life into the brand.  Over the course of almost two years, we researched, interviewed, wrote, designed, and got inspired by the unique relationship between Faction and DCPA, and between DCPA and Denver.

With a fresh new brand look and feel and new messaging rules established, DCPA and Faction set out to craft a new website. The new site needed to improve the overall customer experience and launch the new brand by consolidating five existing websites and enabling new technology. It would also need to improve brand recognition and position DCPA as thought leaders through a vibrant, integrated news portal and social media engagement strategy.

To read the entire Faction blog items, click here:

Part 1: Rebranding a Denver Tradition
Part 2: Rebranding a Denver Tradition

A major part of the reinvention of the DCPA website was the creation of the DCPA’s NewsCenter, a groundbreaking journalistic mission that serves as its own media outlet for covering the local theatre community. In less than a year, it is already an active and vibrant source for news about the DCPA and the local theatre community. It is headed by DCPA Senior Arts Journalist John Moore, former longtime theatre critic at The Denver Post, and award-winning Video Producer David Lenk, who are posting fresh theatre stories several times a day using words, photos, audio and video.

The in-house DCPA team that primarily served on the website reinvention committee were Jennifer Nealson, Suzanne Yoe,  Bruce Montgomery, Rob Silk, John Moore, Simone Gordon, Janet Flesch and many more.


A look at the DCPA NewsCenter home page:

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