New look for the Helen Bonfils Theatre Complex


Things are changing every day at the Denver Center for the Performing Arts, from a revamped web site to the new brand positioning to our way of doing everyday business. And part of the new look includes an updated, more inviting logo and feel.

New outdoor signage went up above the Helen Bonfils Theatre Complex today, and continues tomorrow. The new signs above the entrance to the Space and Stage theatres welcome theatregoers with the new logo.

The DCPA  recently completed a massive, year-long re-examination and new vision for the DCPA’s brand. For the DCPA team, changing the look, feel and message was an opportunity for one of the nation’s leading nonprofit arts organizations to adapt to rapidly changing times, to substantially enhance the customer experience, and to create a new, shared vision for the entire organization.

This signage update project is just the latest in a series of major examples of the plan in action. Stay tuned for more.

Photos by John Moore.

photo The new sign awaits its unveiling.


The old sign comes down.


Crews put up the new sign.


This view shows the old and the new — the old sign on the left comes down tomorrow.