Vice President of Marketing & Sales
Lisa Mallory is the Vice President of Marketing & Sales at the Denver Center for the Performing Arts where she oversees an 80-person team that promotes the organization’s six pillars — Broadway, Theatre Company, Off-Center, Cabaret, Education and Event Services. In this role, Lisa manages Audience Development, the Box Office, Communications, Community Engagement, Creative Services, Cultural Affairs, Group Sales, Marketing and Patron Services for the $57 million nonprofit organization.
Prior to the DCPA, Lisa worked with Bravo! Vail as Vice President of Marketing & Executive Vice President where she was responsible for marketing, press, and IT.
The majority of her career was spent in New York where she served as Chief Marketing Officer for the Metropolitan Opera, leading marketing, publicity, editorial, digital media, customer service, sales, and merchandising/retail store departments for the country’s largest performing arts center, with distribution in movie theaters in more than 60 countries, as well as on PBS, public radio, its own Sirius XM channel, and its own streaming content service. Lisa led a staff of 110 and had revenue responsibility of more than $120 million.
Prior to the Met, Lisa worked at the Brooklyn Academy of Music (BAM) serving first as Director of Marketing and then as Vice President of Marketing & Communications, leading all aspects of marketing, communications, and ticket sales at a time of profound growth and transformation.
Early in her career, Lisa held various marketing positions in the technology sector, most recently as Senior Manager of Market Strategy in the internet solutions division of Qwest Communications. She holds a BA in International Affairs from the University of Northern Colorado.