Jill-Christine Wiley as Maria Rainer and the von Trapp children. Photo by Matthew Murphy

It is likely no surprise that the performing arts industry was reshaped by COVID. Costs continue to outpace revenue, cuts to federal funding are forcing organizations to reprioritize, and, according to Theatre Facts 2023, national attendance at theatrical productions is down 22% since 2019.

As concerning as the report is, a separate report by JCA Performing Arts offers a few bright spots. While ticket sales have not returned to pre-pandemic levels, more people — new people — are coming. These new buyers represent 60% of the audience.

The Denver Center for the Performing Arts offers programs that try to engage new, younger audiences to build interest in theatre for a lifetime. Examples include its annual Theatre for Young Audiences production, student matinees, arts education programs for schools, year-round acting classes, and specialty nights at the theatre.

While these offers have been available over the years, this season the DCPA is expanding the options to broaden access. Families may purchase one adult ticket and receive a child ticket free plus get a pre-show activity packet. For select productions, the DCPA will also offer free pre-show activities in the lobby.

We invite you to take advantage of a Buy One, Get One offer at any of the eight specialty nights by using the promo code shown below: