'Frozen' economic impact on Denver: $30 million

by John Moore | Oct 13, 2017
Frozen Banner. John Moore
Photo by John Moore for the DCPA NewsCenter

In 20 years, the DCPA's partnership with Disney Theatrical Productions has infused $267 million into local economy

The seven-week pre-Broadway engagement of Frozen made an estimated $30 million economic impact on the host city of Denver, The Denver Center for the Performing Arts announced today. In 20 years, the DCPA's partnership with Disney Theatrical Productions has infused $267 million into the local economy.

The totals are based on a Broadway League study that that found when a Broadway show visits a city, it contributes an economic impact of roughly 3.6 times the gross ticket sales to that metropolitan area’s local economy. The formula takes into account travel, hotels, restaurants, parking and other businesses patronized by both theatergoers and production staff.

Jelani Alladin (Kristoff) and Patti Murin (Anna) in FROZEN. Photo by Deen van MeerFrozen drew 125,900 patrons to the Denver Performing Arts Complex for 47 performances ending Oct. 1.

In addition, the unique opportunity for the DCPA to host Frozen before it goes to Broadway provided work for an estimated 242 workers from the local Stagehand, Wardrobe/Hair and Musicians unions from May 30 through the middle of October.

“It was a true joy to work with Disney Theatrical Productions this summer on the spectacular Broadway-bound Frozen, said John Ekeberg, Executive Director of DCPA Broadway. "Our audiences fell in love with the show and eagerly grabbed the opportunity to get a first look at this beautiful new musical.

"Frozen will go down as one of the brightest moments in Denver theatre history, and I’m so pleased the Denver Center got to play a part in the show’s journey.”

Jack Eldon, Vice President of Domestic Touring and Regional Engagements at Disney Theatrical Productions, said, "We are tremendously grateful to the Denver community who warmly welcomed the pre-Broadway debut of Frozen to their great city. Disney Theatrical Productions has a long history with the Denver Center for the Performing Arts, including The Lion King Tour launch and world premiere of The Little Mermaid.  We thank our wonderful partners at the Denver Center for another sensational engagement." 

Frozen soon joins Disney Theatrical hits Aladdin and The Lion King on Broadway, beginning performances at the St. James Theatre on Thursday, Feb. 22, and opening Thursday, March 22. Tickets for Broadway performances are on sale now through August 12, 2018. Visit FrozenTheMusical.com for more information.

Denver Center's history with Disney Theatrical Productions since 1997:

  • Engagements: 14
  • Production launches: 3 (including 2 pre-Broadway)
  • Playing weeks: 64
  • Performances: 481
  • Attendance: More than 1 million
  • Gross box office: $73 million
  • Estimated economic impact: $267 million over 20 years

Patti Murin (Anna) and Caissie Levy (Elsa) with Jacob Smith in FROZEN. Photo by Deen van Meer
Patti Murin (Anna) and Caissie Levy (Elsa) with Jacob Smith in 'Frozen.' Photo by Deen van Meer.

Selected previous NewsCenter coverage of Frozen

Our exclusive first interview with Caissie Levy, Patti Murin
Frozen performance added for Friday, Aug. 18
Don't get scammed buying your Frozen tickets
Video: Your first look at Frozen in Denver
Principal casting announced: Caissie Levy to star as Elsa
Meet the entire cast of Frozen
Denver Frozen tickets go on sale May 1
Disney confirms director Michael Grandage
Denver dates for Frozen announced
2016-17 Broadway season to include pre-Broadway Frozen

More Colorado theatre coverage on the DCPA NewsCenter



Leave a comment
  1. NancyMQM | Oct 20, 2017
    This is wonderful. My daughter, granddaughter and I thoroughly enjoyed the Frozen performance that we saw on 9/22! It was truly magical. And set designs were amazing!
  2. John Gibbons | Oct 20, 2017
    The economic impact of Frozen seemed to be significant. However, the numbers given are compared to a dark stage, with no play. What are the average numbers generated by a production at the theater and how do the Frozen numbers compare to that and to other past plays.

    Leave a comment

    John Moore
    John Moore
    Award-winning arts journalist John Moore has recently taken a groundbreaking new position as the DCPA’s Senior Arts Journalist. With The Denver Post, he was named one of the 12 most influential theater critics in the US by American Theatre Magazine. He is the founder of the Denver Actors Fund, a nonprofit that raises money for local artists in medical need. John is a native of Arvada and attended Regis Jesuit High School and the University of Colorado at Boulder. Follow him on Twitter @moorejohn.

    DCPA is the nation’s largest not-for-profit theatre organization dedicated to creating unforgettable shared experiences through beloved Broadway musicals, world-class plays, educational programs and inspired events. We think of theatre as a spark of life — a special occasion that’s exciting, powerful and fun. Join us today and we promise an experience you won't soon forget.